Juliet Anammah has been
appointed as the head of Jumia Nigeria, Africa Internet Group’s (AIG) biggest
company on the continent.
Anammah replaces
Co-CEOs Jeremy Doutte and Nicolas Martin, who will run Jumia Global across the
11 African countries in which the group operates.
Anammah was
previously a Partner at Accenture and the Managing Director of the firm’s
Consumer Goods Practice in Nigeria. Whilst at Accenture she focused on the
digital consumer and route to market for consumer goods companies.
Jeremy Hodara, Co-CEO
Africa Internet Group had good words about Anammah- she “brings strong
leadership capacity and a consumer driven mindset honed from her experience in
consumer goods and services," he says.
“My objective is to
relentlessly focus on building the Jumia brand, making it the one-stop shopping
destination in Nigeria by offering convenience and the widest assortment of
quality products at affordable prices," Anammah said concerning her
appointment.
"We are
building a platform for local and global brands to enter the market at the
speed of light by going directly from the factory to the consumers. This is a
game changer for Nigeria and a major shift in the way companies look at their
market entry strategy," she added.
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