Burkina Faso government has
banned an annual beauty contest for women with the biggest buttocks, saying
such events are sexist. The ban came after adverts for the third edition of
‘Miss Bim-Bim’, which shows two fully clothed women with exaggeratedly large
behinds, provoked an outcry on social media.
"Our role is to do
everything to avoid damaging the image of women," said Minister Laure
Zongo in a statement, adding that social media criticism had persuaded her to
act.
Meanwhile,
the male organizer of the event, Hamado Doambahe, said it aimed to promote a
more positive body image for African women and encourage fashion designers to
use African costumes. Women’s rights groups have mixed views about the tendency
in many African cultures to celebrate women with larger bodies than are
typically admired elsewhere.
While they welcome the shift away from the unnaturally thin female shapes promoted by the global fashion industry, they deplore the emphasis on men judging women’s body shapes. The head of Burkina Faso’s High Council for Communications, Nathalie Some, called in a statement for people in advertising, the media and the arts to protect the rights of women and girls.
Source: Reuters
While they welcome the shift away from the unnaturally thin female shapes promoted by the global fashion industry, they deplore the emphasis on men judging women’s body shapes. The head of Burkina Faso’s High Council for Communications, Nathalie Some, called in a statement for people in advertising, the media and the arts to protect the rights of women and girls.
Source: Reuters
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